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President – 2019 – Cynthia Elizondo – Cynthia earned her MBA in 1993 and has used this knowledge to start several successful entrepreneurial endeavors, but her true love has always been real estate. In addition to PREP, Cynthia serves on the Board of Directors for the Poway Senior Center and the Poway Chamber of Commerce plus volunteers with Soroptimist International of Poway. As a devout Catholic, Cynthia is an active member of St. Gabriel Catholic Church, where her husband serves as a deacon. Cynthia is fluent in Spanish and French, but if you speak the language of wine, she is always happy to regale you with stories of being raised in the Napa Valley.



Vice President – 2019 – Norma Aguilar – Norma grew up in San Diego. She loves working with children and the elderly and has many years of volunteer experience at Scripps Mercy Hospital, the Professional Alliance for Children and High tech High School. Norma graduated from San Diego State University with a degree in Marketing and Advertising in 2003. She has studied French, Italian and is fluent in Spanish. As a real estate agent, Norma works hard to insure that her clients needs are met and does her very best to make the real estate transaction go as smooth as possible. Her business has grown from referrals and friends. Norma is very excited for the opportunity to serve the PREP organization and is looking forward to being a part of such a great team! In her free time, Norma loves to hike the beautiful San Diego trails. She also loves to travel and explore the different cultures with her husband and son!



Treasurer – 2019 – Jeff Smith – Born in Alamosa, Colorado and raised in Santa Barbara, California, Jeff studied Accounting at California State University, Northridge where he played collegiate golf. In 1986 he graduated from SDSU with a B A degree in Public Administration. Licensed as a California real estate agent since 1989. Over his career, Jeff has gained extensive experience in home remodeling and building with his own investments and projects. After losing his home in the 2007 San Diego wildfires, Jeff shared his knowledge and expertise with his neighbors and feels fortunate to have gone through the entire insurance, design, planning, contracting, and building process. Jeff has been married to Monique for over 18 years and has two sons. Braden and Tanner. He remains active in community services, enjoys traveling and entertaining.


Jeff Goodall

Secretary – 2019 – Jeff Goodall Jr – Born and raised in San Diego, Jeff Goodall, Jr. is a fourth generation San Diegan. He understands and appreciates the fine aspects, culture, and diverse communities that San Diego provides. The discipline Jeff exhibited at an early age, blessed Jeff with a baseball scholarship to Pepperdine University where he studied Business. Following his passion and continuing to push himself to greater success, he assumed the mound at San Diego State University where he joined the Aztec’s baseball team and graduated with his Bachelor’s degree. Just like in baseball, he realized at a young age that his passion for entrepreneurship and competition would compliment his willingness to provide clients and his team with superior service and performance. Having owned and managed a number of properties Jeff is keenly aware of market trends, property analysis, and development opportunities. A graduate of SDSU, Jeff is an Aztec for Life. In his spare time, Jeff applies his passion for music as an entertainer,he enjoys classic cars, the outdoors, and giving back to the community. Jeff has participated in a multi-year fundraising campaign that resulted in more than $50,000 in donations for Autism research. Furthermore, he has successfully organized small & large-scale events for non-profit organizations. Jeff also donates his time and resources to the Campanile Foundation and Aztec Alumni Foundation. A product of his upbringing, not only will Jeff go the extra mile, he holds himself to the highest ethical standards.



1 Year Director – 2019 – Jeff Hans



1 Year Director – 2019 – Dale Politte – Dale is a returning Director having served in the position before.He is anxious to assist the PREP Board maintain the traditions that have served the group so well since it was formed in 1969.Dale has been a licensed Realtor in California since 2005 and has been a home owner in Rancho Penasquitos, CA for the past 28 years. He grew up in Minnesota and attended the University of Minnesota after being honorably discharged from the United States marine Corps in 1973.


Kay Sorenson

1 Year Director – 2019 – K Sorenson – K Sorenson has earned a glowing reputation as a top notch Realtor, having worked in San Diego County since 1987. She has been awarded numerous top sales awards as she continues to be a well respected Realtor within our community. As a mentor to new agents and spokesperson for her office, K is passionate about real estate and it shows in her work ethic. Additionally, K has held numerous positions on the Poway Real Estate Professional Board which supports the local community.


Wook Kim

2 Year Director – 2019 – Wook Kim – Originally from New York City, the town of Elmhurst in the borough of Queens to be precise. He visited San Diego for the very first time, to attend a Chargers game, in 1989, and finally called it home in 2005. Members of his family had been in real estate and international trades for some time. His mother had been flipping homes in New York for as long as he could remember. He is thrilled and honored to be elected on to the PREP Board of Directors. He feels it is an opportunity to help his community and to better himself in the process. He is in his third year as a Realtor with Coldwell Banker and loving every minute of it. He and his beautiful wife Nikki live in Rancho Bernardo. His mother-in-law also sold real estate in La Jolla and was the person who ultimately got him into the business. It took her 10 years of convincing, but she and wife Nikki persevered. As a family they are all animal lovers and involved with several Dog rescue organizations. Their favorite leisurely pastimes include fine food and wine, theater, music, art, and of course, spoiling their four-legged kids.


Rick Sauer

2 Year Director – 2019 – Rick Sauer – Rick is a top-producing Realtor and a recipient of multiple awards. He is currently a 26 year resident of Sabre Springs in Rancho Bernardo but grew up in Van Nuys earning his Bachelor’s Degree in Economics at the University of California, Santa Barbara. Rick’s extensive knowledge of the local communities and his in-depth real estate experience helps his clients make an informed decision when buying or selling. He has closed over 250 transactions and is certified as a Corporate Relocation Specialist. Rick and his wife Beth have been married for 28 years and have three children. In his spare time, Rick enjoys golf, hiking and playing tennis where he competes in local leagues. He also supports several charities including Juvenile Diabetes Research Foundation (both his wife and daughter are type 1 diabetic), Cure JM foundation, Creekside Elementary, Poway Vaqueros soccer, Mt. Carmel tennis and St Gregory the Great Catholic Church.



2 Year Director – 2019 – Lisa Herndon – Lisa has a degree in business Administration with an emphasis in Marketing from San Diego State University, and also brings 12 years of corporate experience to this business. She is part of the Monterey Ridge Elementary School PTA, a board member with the Poway Unified School District Foundation and co-hosts Lifestyles San Diego, a local TV show. She enjoys being a mom to her 2 kids, in addition to good wine, food and travel! Lisa has achieved great success in her real estate career including being a Top Producer at Windermere Homes & Estates for 5 years and counting. Real Estate is her passion. She and her team pride themselves on their professionalism, communication and service to their clients and counterparts within the Real Estate community!


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1 Year Affiliate Rep – 2019 – Jackie Ninich – Jackie is an Escrow Sales Representative with Legends Escrow, Chicago Title Company. Adept in sales, she has maintained a culture of hard work and resilience throughout her professional life. At Legends Escrow, she is responsible for social media, client relations, and sales marketing. Born and raised in San Diego, Jackie has always had her eyes on the prize; professional development and growth. She has been in the customer service industry for a span of 10 years and incorporates a fun but professional approach in the performance of her duties. Qualities that set her apart from the crowd is by being creative and artistic.



2 Year Affiliate Rep – 2019 – Courtney Luna dela Fuente – She was born in Virginia Beach VA and raised in Greensboro North Carolina, Courtney has now lived in San Diego longer than she was in the south, that makes her a native right? Courtney spent her pre-teen and teenage years in Rancho Bernardo graduating from Rancho Bernardo High School. She began her career in banking where she worked as a private banker in Rancho Santa Fe which was where her love of numbers and real estate was born. Courtney currently has her real estate license and works as a mortgage loan officer with CMG Financial. She has also been the head JV softball coach at Rancho Bernardo High School since 2013. Courtney has been married since 2003 and has three busy kids. Her work ethic, honesty and trustworthiness are second to none.